GDP per capita, or Gross Domestic Product per capita, is a measure of a country's economic output per person. It's calculated by dividing the total GDP of a nation by its population. This metric is used to assess the average economic prosperity and standard of living within a country and to compare economic performance between different nations.

Identity-Based Aesthetics Marketing is when brands center elements tied to identity — such as race, heritage, gender, culture, or physical traits — in order to sell products or build their brand image. For example, Procter & Gamble’s (P & G) “My Black is Beautiful” campaign celebrated Black pride and representation, while American Eagle’s recent “Sydney Sweeney Has Great Jeans” campaign played on the pun between “jeans” and “genes,” linking physical appearance to brand appeal.